Somehow her most striking looks wouldn't be the same if Gaga stuck to the natural brown she had in her pre-superstar days.That shocking platinum comes courtesy of Aura Friedman, Senior Hair Colorist and Educator at the Bumble & bumble salons in NYC. She does a double process to make Gaga's hair the right shade, which means removing her natural color with cream bleach and then applying a high-gloss dye that actually contains pearly pink, sparkling tones, every three weeks.